Psychology and Neuroscience Informed-Coaching
Untangling You.
Seeing the pattern was never the hard part.
Living differently is.
You can recognise a pattern and still repeat it.
You can understand a reaction and still have it.
You can know what needs to change and find yourself doing exactly what you always do.
Knowing was never the missing piece.
Sometimes, the more interesting question is:
what keeps happening underneath it.
That's where the work is.
You might be in the right place if...
You understand a lot about yourself already,
but understanding hasn't quite changed the thing.
You've created the goal, executed and achieved it,
but the restlessness continues.
Same fight, different day, different person sometimes.
You find yourself asking some version of:
"Why do I keep doing this when I know better".
Not because you need someone to tell you what to do.
Because sometimes what is obvious intellectually is still complicated underneath.
A structured thinking partnership
A thinking partner for people who function well, and feel the pressure no one sees.
This isn't a program or a set of techniques.
We look at what is happening, what sits underneath it
where the gap is between what you already know and what you are actually able to do with that knowledge.
Sometimes that leads to a decision. Sometimes a boundary. Sometimes a different response.
Sometimes simply understanding why something has had such a hold on you.
I don't fix.
Together, we think, notice, and you choose differently.
About Me
Where I Started
I had spent nearly twenty years in finance and advisory, working with firms including JPMorgan, EY, KPMG and BDO, and later advising founders, family businesses and investors across the Middle East and India. Somewhere in the middle of that, about twelve years ago, I stepped back from full-time work. I was an expatriate mother with no real support system around me, and my daughter needed to come first. So she did. I kept my own consulting work going alongside it, in whatever shape that allowed, and spent years quietly weighing ambition against motherhood against everything else that was true at the same time. I was trained for results, tangibility and getting things done. If something wasn't working, you understood the problem, made a decision and fixed it. Except, apparently, not everything works that way. Some things I understood perfectly well and continued doing anyway. Some patterns made complete sense once I saw them, and then showed up again. And some of the things I thought I needed to change turned out to need something quite different from fixing. That became years of my own work, and eventually a pivot into psychology and neuroscience, including an MSc in Psychology & Neuroscience of Mental Health from King's College London, completed with distinction, and membership with the British Neuroscience Association.
I didn't come to this work because I had always wanted to be a coach. I came to it because, at one point, I was stuck, overwhelmed and unhappy in a life that looked perfectly fine on paper. And I found that deeply inconvenient.
What Stayed With Me
What stayed with me wasn't simply how much there was to understand. It was the distance that can exist between understanding something and actually living differently because of it, and that highly capable people often struggle not because they lack insight or discipline, but because unexamined patterns quietly take over under pressure. That distance is interesting to me. Because underneath what looks like indecision, overreaction, avoidance or simply 'why am I doing this again,' there is usually something that makes considerably more sense when you get close enough to it. This is where my work sits today: at the intersection of identity, pattern, and the quiet cost of living at a distance from yourself.
I bring twenty years in the working world with me too. Ambition, responsibility, careers, relationships, decisions, people depending on you. None of that conveniently disappears while you work on yourself. Nor, I think, should it.
What I Do
Most of the people I work with have solved this before, at least once. A decision made carefully. A conversation rehearsed until it felt right. A habit named out loud, to themselves or someone else, more than once. And then it came back. That's usually where I come in, not before it. We work with what's actually in front of you: the conversation you're avoiding this week, the decision you've made three times and unmade twice, the exact moment yesterday where you did the thing you said you wouldn't. Not the general shape of the pattern. The specific instance, because that's where the real information usually is. Some sessions look like almost nothing happening, just two people talking properly for an hour. Others end with something you can point to afterward and say: that's different now.
I don't have a program you move through, and I'm not building you a better morning routine. I'm paying close attention to what's already there, and helping you get close enough to it that something in how you respond actually has room to change.
How I Work
My training is in psychology and neuroscience, but a session with me isn't a lecture on either. We use what's useful, and leave the rest. That might mean looking at a specific reaction and where it actually comes from. It might mean noticing what your nervous system does under pressure, separate from what your intellect already understands. It might mean sitting with something long enough that it stops being background noise and starts being visible. The point was never to name the pattern correctly. You could probably do that yourself, and often you already have. The point is understanding what's keeping it in place, closely enough that something different becomes possible.
This is grounded in your actual week, not a theory of you. The conversation you're putting off. The decision sitting unmade. The thing you keep doing despite knowing better. And sometimes, just as usefully, the thing you've been trying to change that may not need changing at all.
In Their Words
Shared with permission. Names withheld for privacy.
What people say
GCC
“Always a pleasure working with Pria, the experience and exposure she provided during our engagement was phenomenal.”
Mashael Isa Fairooz, Founding Partner, JEO Capital Management.
Read full recommendation →
“She has helped me create a detailed business plan and financial study that was amazing, no detail was left behind. The go to person for getting things done.”
Read full recommendation →
Wassim Sami Farhoud, Chairman & CEO, Farhoud Ventures.
India
“Pria possesses a rare combination of qualities - strong technical knowledge, business acumen, logical thinking, pragmatism and an ability to convey her point of view in a direct and straight-forward manner.”
Read full recommendation →
Imran Shaik Najeebuddin, Associate Partner, KPMG.
“She has a good eye for detail, can analyse complex problems using defined frameworks and articulate her findings in a report that is simple to understand and implement.”
Ramnath Iyer, Co-founder, ESG Data & Solutions.
Read full recommendation →
“Pria is good with numbers and produces well-articulated, quality work. I found her to be a very intelligent, responsible individual who takes initiatives.”
Asawari Salvi, Digital EPM Solutions, Business Development.
Read full recommendation →
Contact
There's no pressure to arrive with a "problem statement".
We start wherever you are.
You don't need to have it all figured out. A few lines are enough.
Email me directly: coachingwithpria@gmail.com
I read every message personally. If it feels like a good fit, I'll respond within a few days.
Or book an initial free chat:
Schedule a call → Calendly
Coaching for the space between knowing and doing.