Where the work begins
Decision Fatigue
When thinking by yourself stops working. This is for the person who is capable of making good decisions - and is tired of how heavy each one has become.
Money Psychology
Money is rarely just about money. This work looks at the patterns, scripts, and relationships with money that shape choices more than logic ever does.
Repeating Patterns
The same dynamic keeps showing up - in work, relationships, or how you respond under pressure. Noticing it clearly is where change actually begins.
A structured thinking partnership
This is not a programme with set steps, and it is not therapy. It is a structured space to think - with someone who understands both the world you operate in and the psychological patterns that shape how you move through it.
We work at whatever pace makes sense. Some people come with a specific decision they cannot seem to make. Others arrive knowing something needs to shift but not quite what. Either way, we start where you are - and work toward clarity that is actually yours.
About Me
My Background
I spent much of my career in finance and advisory roles, working in environments where decisions carried financial, reputational, and human consequences. I worked with renowned global institutions including JPMorgan, EY, KPMG, and BDO, and later as an independent consultant advising founders, family businesses, and investors across the Middle East and India. These were settings where decisions around capital, growth, and risk were made under pressure and with long-term implications. Over time, what stood out to me was not the complexity of the decisions themselves, but the internal strain carried by the people making them.
What stood out was never the complexity of the decisions - but the internal strain carried by the people making them.
The Turn
That observation led me to formal training in psychology and neuroscience. I hold a master's degree in Psychology and Neuroscience from King's College London, completed with distinction, and I am a member of the British Neuroscience Association. This work did not replace my earlier experience - it gave it depth and language. It helped me understand why highly capable, experienced people often struggle not because they lack insight or discipline, but because unexamined patterns quietly take over under pressure. This is where my work sits today - at the intersection of decision-making, money, and cognitive load.
What I Do
The people I work with do not need to be told what to do. They are intelligent, experienced, and already operating at a high level. What they often need instead is a thinking partner - someone who can help them slow down the noise, unpack what is really driving a decision, and create enough mental space to hear their own thinking again. My work focuses on helping people clarify what they want to do and what they need to do, without being prescriptive, directive, or condescending. I work by unpacking layers carefully, noticing patterns, and creating clarity where things have become internally crowded or conflicted.
How I Work
My approach is grounded, reflective, and non-prescriptive. I do not offer financial advice, therapy, or performance coaching. I work through conversation, structured reflection, and careful observation. The focus is on noticing what is already operating beneath the surface - because patterns that are seen clearly lose their automatic grip.
In Their Words
Shared with permission. Names withheld for privacy.
Earlier in my career
GCC
“Always a pleasure working with Pria, the experience and exposure she provided during our engagement was phenomenal.”
Mashael Isa Fairooz, Founding Partner, JEO Capital Management.
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“She has helped me create a detailed business plan and financial study that was amazing, no detail was left behind. The go to person for getting things done.”
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Wassim Sami Farhoud, Chairman & CEO, Farhoud Ventures.
India
“Pria possesses a rare combination of qualities - strong technical knowledge, business acumen, logical thinking, pragmatism and an ability to convey her point of view in a direct and straight-forward manner.”
Imran Shaik Najeebuddin, Associate Partner, KPMG.
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“She has a good eye for detail, can analyse complex problems using defined frameworks and articulate her findings in a report that is simple to understand and implement.”
Ramnath Iyer, Co-founder, ESG Data & Solutions.
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“Pria is good with numbers and produces well-articulated, quality work. I found her to be a very intelligent, responsible individual who takes initiatives.”
Asawari Salvi, Digital EPM Solutions, Business Development.
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From My Writing
When your money isn't really yours
We don't talk about money
Rethinking money this New Year
Our money decisions are deeply intertwined with the money values of those closest to us. Logic, as we use it, often justifies our existing money dialogues.
Silence around money doesn't remove its impact. It often reshapes decisions, relationships, and responsibility in unseen ways.
Managing money is hard for almost everyone. What makes it harder is the denial of the weight it carries. What makes it easier is knowing that the ability to handle the weight can be learned.
Contact
If something here resonates, reach out. This isn't about urgency or sales. It's a conversation to see if working together makes sense. You don't need to have it all figured out - a few lines are enough.
I read every message personally. If it feels like a good fit, I'll respond within a few days.
Or book directly: Schedule a call → Calendly