Psychology & Neuroscience-Informed Coaching
Seeing the pattern was never the hard part.
Living differently is.
You can recognise a pattern and still repeat it.
You can understand a reaction and still have it.
You can know what needs to change and find yourself doing exactly what you always do.
Knowing was never the missing piece.
Sometimes, the more interesting question is:
what keeps happening underneath it.
That's where the work is.
Untangling You.
You might be in the right place if...
You understand a lot about yourself already,
but understanding hasn't quite changed the thing.
You've created the goal, executed and achieved it,
but the restlessness continues.
Same fight, different day, different person sometimes.
You find yourself asking some version of:
"Why am I doing this again when I know better?"
Not because you need someone to tell you what to do.
Because sometimes what is obvious intellectually is still complicated underneath.
A structured thinking partnership
A thinking partner for people who function well, and feel the pressure no one sees.
This isn't a program or a set of techniques.
We start with what is actually happening:
the conversation you have been avoiding
the decision you keep revisiting
the reaction that surprised you
or
that unknown feeling you can't name
we look closely at what may be keeping it in place.
We then figure out whatever is driving the unease you came with.
Sometimes that requires just a single conversation.
Sometimes it takes several.
Sometimes people leave with something practical -
a way to steady yourself before a hard conversation,
a way to stop an old pattern right before you're about to react the way you always do. Sometimes you simply leave with clarity.
We figure out what would actually help you.
I don't fix.
Together, we think, notice, and you choose differently.
This is grounded in your actual week, not a theory of you.
It is in :
the specific reactions that keep showing up.
the patterns that won't shift.
the feeling you can't identify fully.
And sometimes,
it may be the things you may need to stop trying to change.
I didn't come to this work because I had always wanted to be a coach.
I came to it because, at one point,
I was stuck,
overwhelmed
and unhappy
in a life that looked perfectly fine on paper.
And I found that deeply inconvenient.
About Me
Where I Started
Before coaching, I spent nearly twenty years in finance and advisory, including work with JPMorgan, EY, KPMG and BDO, and later with founders, family businesses and investors across the Middle East and India.
About twelve years ago, I stepped back from full-time work. I was an expatriate mother with no real support system around me, and my daughter needed to come first. So she did. I kept consulting alongside it, in whatever shape that allowed. And I spent years quietly weighing ambition against motherhood against everything else that was true at the same time.
I was trained to solve problems, make decisions and get things done. If something wasn't working, you understood it, made a decision and fixed it.
Except, apparently, not everything works that way.
Some things I understood perfectly well and continued doing anyway.
That gap between knowing and doing became years of my own work, and eventually a pivot into psychology and neuroscience. I completed an MSc in Psychology & Neuroscience of Mental Health at King's College London with distinction, and I'm a member of the British Neuroscience Association.
What Stayed With Me
What stayed with me wasn't simply how much there was to understand.
It was the distance that can exist between understanding something and actually living differently because of it,
and that highly capable people often struggle
not because they lack insight or discipline,
but because unexamined patterns quietly take over under pressure.
That distance is interesting to me.
Because underneath what looks like
indecision,
overreaction,
avoidance
or simply 'why am I doing this again,'
there is usually something that makes considerably more sense when you get close enough to it.
This is where my work sits today: at the intersection of identity, pattern, and the quiet cost of living at a distance from yourself.
What I Do
Most of the people I work with have experienced this, at least once.
A decision made carefully.
A conversation rehearsed until it felt right.
A habit named out loud, to themselves or someone else, more than once.
And then it came back.
That's usually where I come in, not before it.
We work with what's actually in front of you:
the conversation you're avoiding this week,
the decision you've made three times and unmade twice,
the exact moment yesterday where you did the thing you said you wouldn't
the moment where you realised you felt stuck or purposeless.
Not the general shape of the pattern. The specific instance.
Because that's where the real information usually is.
Some sessions look like almost nothing happening, just two people talking properly for an hour.
Others end with something you can point to afterward and say: "that's different now".
How I Work
My training is in psychology and neuroscience, but a session with me isn't a lecture on either.
We use what's useful, and leave the rest.
That might mean looking at a specific reaction and where it actually comes from.
It might mean noticing what your nervous system does under pressure, separate from what your intellect already understands.
It might mean sitting with something long enough that it stops being background noise and starts being visible.
The point was never to name the pattern correctly.
You could probably do that yourself, and often you already have.
The point is understanding what's keeping it in place, closely enough that something different becomes possible.
I don't have a program you move through.
I'm not building you a better morning routine.
I'm paying close attention to what's already there,
helping you notice it clearly enough to choose a different response.
I bring with me twenty years in the working world and all that it brings too
Ambition,
responsibility,
careers,
relationships,
decisions,
people depending on you.
None of that conveniently disappears while you work on yourself.
And it doesn't need to.
We work with life as it stands, not on idealism
In Their Words
Shared with permission. Names withheld for privacy where requested.
“Always a pleasure working with Pria, the experience and exposure she provided during our engagement was phenomenal.”
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What people said while I was in finance & strategy
GCC
“Always a pleasure working with Pria, the experience and exposure she provided during our engagement was phenomenal.”
Mashael Isa Fairooz, Founding Partner, JEO Capital Management.
“She has helped me create a detailed business plan and financial study that was amazing, no detail was left behind. The go to person for getting things done.”
Wassim Sami Farhoud, Chairman & CEO, Farhoud Ventures.
“Pria possesses a rare combination of qualities - strong technical knowledge, business acumen, logical thinking, pragmatism and an ability to convey her point of view in a direct and straight-forward manner.”
Imran Shaik Najeebuddin, Associate Partner, KPMG.
India
“She has a good eye for detail, can analyse complex problems using defined frameworks and articulate her findings in a report that is simple to understand and implement.”
Ramnath Iyer, Co-founder, ESG Data & Solutions.
“Pria is good with numbers and produces well-articulated, quality work. I found her to be a very intelligent, responsible individual who takes initiatives.”
Asawari Salvi, Digital EPM Solutions, Business Development.
Contact
There's no pressure to arrive with a "problem statement".
We start wherever you are.
You don't need to have it all figured out. A few lines are enough.
Email me directly: coachingwithpria@gmail.com
I read every message personally. If it feels like a good fit, I'll respond within a few days.
Or book an initial free chat:
Schedule a call → Calendly
Coaching for the space between knowing and doing.